Is your letting agent regulated and providing you with the highest levels of asset security and financial protection? This is a key question that every landlord and tenant should be asking themselves before instructing a letting and property management agent. All too often in the current tough economic climate are people learning the hard way about the importance of ensuring that their deposits and rent are in safe hands.

Sutton Kersh operates one of the largest property rental and management operations in Merseyside. With over 35 years experience in the industry, a network of 6 branches across Liverpool including Allerton, West Derby, Walton and the City Centre, and over 40 employees in their lettings and property management department alone, the firm delivers a well resourced service that is flexible and able to accommodate the needs of the majority of landlords and tenants.

As a voluntary member of the Association of Residential Letting Agents (ARLA), Sutton Kersh are a professional agent taking that extra step to ensure their client's assets are safe and secure. Bound to strict codes of conduct, ARLA agents must act in the best interest of their clients at all times and promote specific standards of professional and ethical practice. A key benefit to landlords and tenants is that ARLA registered agents are covered by the Association's Client Money Protection Scheme, safeguarding tenant deposits and rent in the unfortunate case of an agent falling into administration.

Membership is through formal qualification and whilst not mandatory; a topic that continues to be much disputed amongst professional agents and in Parliament, it is viewed as the main regulatory  body in the industry with over 3,500 membership offices and many more individual members.

Phil Lawton director at Sutton Kersh comments, "The lack of regulation in the property industry in general has been a much disputed area for many years. Whilst a number of professional regulatory organisations exist including the Royal Institution of Chartered Surveyors (RICS), the National Association of Estate Agents (NAEA) and the Association of Residential Letting Agents, membership to all or any of these schemes is not mandatory, allowing anyone regardless of qualifications or experience, to set up their own property sales or lettings business."

"Sutton Kersh is a long standing member of many  consumer protection and professional regulatory associations, demonstrating our commitment to provide the highest level of customer service to clients . Whilst there are time commitments and cost implications associated with joining, we feel that clients benefit from a better quality service and gain peace of mind that they are dealing with recognised professionals with up-to-date knowledge of the marketplace as a result of it. Our professionalism combined with our broad marketing strategy and proactive nature enable us to provide an efficient and reliable letting and management service that is successful across Liverpool."

Sutton Kersh Allerton & South Liverpool Lettings.

0151 207 5923

lettings@suttonkersh.co.uk

56a Allerton Road, Liverpool, L18 1LN