When you put your house up for sale, it is natural that you will want to achieve the best possible price, but do not fall into the trap of simply appointing the agent which provides the highest valuation.

Alex Dixon, director at the Allerton and South Liverpool branch of Sutton Kersh said: ‘It is a well known fact that many agents over value a property simply to win the instruction.

"However inflated valuations can have serious implications for the vendor, particularly if they are trading up and have based their budget on an unachievable asking price.

 "Similarly for vendors who are in an onward chain, a delay in selling their existing house can very easily lead to the new purchase falling through."

At Sutton Kersh, Liverpool’s leading independent estate agency, all valuers are committed to giving accurate valuations and never inflate asking prices to win an instruction.

Before each valuation takes place, detailed price comparisons are collated to help explain to the vendor the recommended selling price, which is backed up by the intimate knowledge each valuer has of the local area and market.

Once instructed, the experienced team at Sutton Kersh is on hand to make the whole process as simple as possible and provide a level of service which is second to none.

This includes constructive and accurate feedback after every viewing, with any queries being dealt with by the appropriate senior member of staff the same day.  

Mr Dixon said: "The quality of service we provide is mentioned time and time again when we conduct our customer satisfaction surveys and the fact that all our staff are from the local area is regularly given as a major benefit.

"We also offer comprehensive marketing support for all properties on our books, including a presence on our web site, www.suttonkersh.co.uk, which achieves over 400,000 page views and 20,000 unique visitors, on average, every month."

If you are considering putting your house on the market talk to Sutton Kersh first and arrange a free and accurate valuation. Call 0151 734 0666.